The complete advertising safety checklist for global brands
Build a daily risk framework across access, ownership, payments, and creative compliance.
Advertising safety is not a one-time pre-launch check. It is an operating discipline across people, assets, payments, and content. Clear ownership and response plans reduce avoidable interruptions.
Access and asset ownership
Assign access through verified individual accounts and business email, follow least-privilege rules, and remove former team members promptly. Pages, pixels, catalogs, domains, and ad accounts should have durable business ownership.
Payments, domains, and data paths
Maintain reliable payment methods and backup contacts while monitoring domains, certificates, landing pages, and conversion events. Every anomaly should have a clear diagnostic order and escalation owner.
Creative compliance and incident records
Use a creative review checklist for sensitive categories and retain licenses, product evidence, and appeal history. Preserve evidence before making changes, then add the outcome to the team knowledge base.